Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?

Khan, Hina (2009) Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin? In: Asian Pacific Marketing Conference, 2009-12-092009-12-11.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Asian Pacific Marketing Conference
ID Code:
69868
Deposited By:
Deposited On:
04 Jul 2014 09:30
Refereed?:
No
Published?:
Published
Last Modified:
15 Apr 2020 23:34