Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

Khan, Hina and Rodrigo, Padmali (2011) Seeking country of origin information as an indicator of social status to make egoistical purchase decisions. In: Academy of Marketing Science Annual Conference, 2011-05-24 - 2011-05-27.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing Science Annual Conference
ID Code:
69867
Deposited By:
Deposited On:
04 Jul 2014 09:25
Refereed?:
No
Published?:
Published
Last Modified:
15 Jul 2024 08:23