Write umbrella agreements to foster innovation and avoid regret

Mouzas, Stefanos (2014) Write umbrella agreements to foster innovation and avoid regret. Harvard Business Review, Digita. ISSN 0017-8012

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Abstract

More and more multinational corporations are experimenting with creating meta-agreements that spell out their aspirations. In studying these business agreements over the past decade, I’ve found that they represent a radical advance from business as usual. They help address the problems of traditional business relationships, allowing the parties to understand one another’s values and restructure their interactions in real time. In so doing, they provide room for joint development of innovative ideas in response to new circumstances and opportunities. In order to be effective, umbrella agreements must articulate companies’ values and their expectations for other firms’ behavior in language that is binding and enforceable, while providing mechanisms for revisiting aims and tasks.

Item Type:
Journal Article
Journal or Publication Title:
Harvard Business Review
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
69787
Deposited By:
Deposited On:
01 Jul 2014 08:31
Refereed?:
Yes
Published?:
Published
Last Modified:
17 Sep 2020 01:59