Write umbrella agreements to foster innovation and avoid regret

Mouzas, Stefanos (2014) Write umbrella agreements to foster innovation and avoid regret. Harvard Business Review, Digita. ISSN 0017-8012

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More and more multinational corporations are experimenting with creating meta-agreements that spell out their aspirations. In studying these business agreements over the past decade, I’ve found that they represent a radical advance from business as usual. They help address the problems of traditional business relationships, allowing the parties to understand one another’s values and restructure their interactions in real time. In so doing, they provide room for joint development of innovative ideas in response to new circumstances and opportunities. In order to be effective, umbrella agreements must articulate companies’ values and their expectations for other firms’ behavior in language that is binding and enforceable, while providing mechanisms for revisiting aims and tasks.

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Journal Article
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Harvard Business Review
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01 Jul 2014 08:31
Last Modified:
22 Nov 2022 00:56