Halal products and services in the Italian tourism and hospitality industry:brief case studies of entrepreneurship and innovation

Halkias, Daphne and Pizzurno, Emanuele and De Massis, Alfredo and Fragoudakis, Mirka (2014) Halal products and services in the Italian tourism and hospitality industry:brief case studies of entrepreneurship and innovation. Journal of Developmental Entrepreneurship, 19 (2). ISSN 1084-9467

Abstract

Increasing tourism by Muslims to non-Muslim countries highlights a need to examine the capacity and willingness of such destinations to fully cater to Muslim needs and ways of life. This paper explores the case of Italy, where a gradual move is being made to offer halal products and even accommodation and facilities that cover the basic tenets of Muslim faith.