BARTER:promoting local spending behavior

Knowles, Brandin and Lochrie, Mark and Coulton, Paul and Whittle, Jon (2014) BARTER:promoting local spending behavior. In: CHI EA '14 CHI '14 Extended Abstracts on Human Factors in Computing Systems. ACM, New York, pp. 1933-1938. ISBN 9781450324748

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In the wake of the 2008 economic collapse, there is renewed interest in strategies for ensuring the future economic success of nations in a globalized marketplace. One of the main ideas being championed by governments is to promote growth by encouraging local spending, although it is not clear how to motivate this behavioral shift. Local currency initiatives are increasingly popular, though due to certain practicalities are rarely successful in fostering long term and widespread change in spending behaviors. We report on the development of a persuasive system (BARTER) that leverages mobile and ubiquitous technology to overcome some of the limitations of local currencies, while also providing users with the insight needed to determine for themselves how local spending may benet their community.

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07 May 2014 08:15
Last Modified:
20 Sep 2023 02:18