The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales

Sum, Ngai-Ling (2011) The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. In: Brands and branding geographies :. Edward Elgar, Cheltenham, pp. 165-186. ISBN 9781849801591

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Item Type:
Contribution in Book/Report/Proceedings
Subjects:
?? brand attitudes knowledge brandmichael portercompetitivenessdiscoursesscalesrecontextualization ??
ID Code:
69098
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Deposited On:
04 Apr 2014 10:22
Refereed?:
No
Published?:
Published
Last Modified:
16 Jul 2024 03:19