Regulatory fit:a meta analytic synthesis

Motyka, Scott and Grewal, Dhruv and Puccinelli, Nancy L. and Roggeveen, Anne L. and Avnet, Tamar and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2014) Regulatory fit:a meta analytic synthesis. Journal of Consumer Psychology, 24 (3). pp. 394-410. ISSN 1057-7408

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Regulatory fit, or the match between an individual’s regulatory orientation and the strategy used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a decision in a certain way influences the value of a decision or an outcome. In this research, we conduct a meta-analysis to more fully articulate the role of important conceptual moderators and demonstrate their differential effects on evaluation, behavioral intention, and behavior. In particular, we look at the source of regulatory focus (self-prime, situation-prime, chronic), the orientation (prevention, promotion), how fit is created (sustaining, matching), how fit is constructed (action, observation), and the scope of fit (incidental, integral). We also shed light on the role of several contextual factors.

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Journal Article
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Journal of Consumer Psychology
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22 Nov 2013 12:01
Last Modified:
22 Nov 2022 00:27