Re-imagining persuasion:designing for self-transcendence

Knowles, Brandin (2013) Re-imagining persuasion:designing for self-transcendence. In: CHI '13 Extended Abstracts on Human Factors in Computing Systems. ACM, New York, pp. 2713-2718. ISBN 9781450319522

Full text not available from this repository.


The last few years have seen a flurry of persuasive technologies aiming to encourage pro-environmental behaviors. In this study, I critique the dominant means of persuasion by operationalizing and applying the lessons of a robust body of psychology research on values, specifically exploring the kinds of values accommodated by and appealed to with these technologies. Results indicate that these designs overwhelming appeal to Self-Enhancement values, the same strategic approach associated with historically unsuccessful environmental and social campaigns. This insight is used as a springboard for discussion about a radically different, and thus far untried strategy for addressing the challenge of sustainability within persuasive technology research and sustainable HCI more generally.

Item Type:
Contribution in Book/Report/Proceedings
ID Code:
Deposited By:
Deposited On:
13 Nov 2013 11:53
Last Modified:
20 Sep 2023 02:18