Analysis of critical website characteristics:a cross category study of successful websites

Tarafdar, Monideepa and Zhang, Jie (Jennifer) (2005) Analysis of critical website characteristics:a cross category study of successful websites. Journal of Computer Information Systems, 46 (2). ISSN 0887-4417

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Abstract

For organizations engaged in electronic business, the corporate website has emerged as the single most important interface through which transactions are carried out. This being so, appropriate design characteristics are required to make websites effective. Customers expect websites to be designed differently, depending on the task and purpose associated with the website. This paper identifies and analyzes important characteristics of the 40 most successful websites from five different categories: Retail, Financial Services, News & Information, Search & Portal and Entertainment. The findings indicate that there are six critical characteristics of websites and the relative importance of these characteristics varies across categories. The paper explains these results and based on them, develops managerial implications and guidelines for website design.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Computer Information Systems
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1710
Subjects:
ID Code:
66967
Deposited By:
Deposited On:
04 Oct 2013 08:37
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Nov 2020 12:15