Symbolic communication in public protest over genetic modification:visual rhetoric, symbolic excess and social mores

Bloomfield, Brian and Doolin, Bill (2013) Symbolic communication in public protest over genetic modification:visual rhetoric, symbolic excess and social mores. Science Communication, 35 (4). pp. 502-527. ISSN 1075-5470

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Abstract

This article considers the protests through which a group of New Zealand women—MAdGE (Mothers Against Genetic Engineering in Food and the Environment)—enacted a campaign against genetic modification in food. Referring to the predominant visual/symbolic makeup of its efforts to communicate an alternative perspective on the research involved, the article examines the theatrics, posters, and disruptive protest of MAdGE’s campaign. A major feature of the analysis concerns a billboard that provoked outrage in some quarters and led to official deliberations concerning the advertising code of practice in which public morality and the epistemic authority of science were intertwined.

Item Type:
Journal Article
Journal or Publication Title:
Science Communication
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3312
Subjects:
ID Code:
65596
Deposited By:
Deposited On:
11 Jul 2013 10:49
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Jul 2020 03:43