Market development at the bottom of the pyramid:examining the role of information and communication technologies

Tarafdar, Monideepa and Anekal, Prashanth and Singh, Ramendra (2012) Market development at the bottom of the pyramid:examining the role of information and communication technologies. Information Technology for Development, 18 (4). pp. 311-331. ISSN 0268-1102

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Abstract

This paper addresses the research question, “How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate–transform), market mechanisms, and agency freedom aspects of ICT-enabled development, we examine how (1) ICT facilitate development of market mechanisms at the BOP, (2) market mechanisms enable economic and social benefit outcomes for BOP markets and members, and (3) complementary conditions facilitate or hinder ICT-enabled market development. The findings are based on qualitative primary data from interviews with 27 BOP individuals from India, and from published and secondary examples. Theoretical contributions and implications for practice and further research are discussed.

Item Type:
Journal Article
Journal or Publication Title:
Information Technology for Development
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1706
Subjects:
ID Code:
65195
Deposited By:
Deposited On:
13 Jun 2013 10:44
Refereed?:
Yes
Published?:
Published
Last Modified:
27 Jun 2020 08:16