Where’s the real craic?:a resource-based view of authenticity in Irish pubs

Runyan, Rodney (2009) Where’s the real craic?:a resource-based view of authenticity in Irish pubs. Journal of Business and Retail Management Research, 3 (2). pp. 46-54. ISSN 1751-8202

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Abstract

A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitive behaviour. This paper uses the Irish Pub in the U.S. as a focal point for examining the concept of competitive advantage from the resource-based view of the firm. The Irish Pub theme offers entrepreneurs a heterogeneous method to compete in a somewhat homogeneous industry. In some areas, using the theme seems to be a valid strategy for gaining advantage. Discussion of how, and management implications are offered.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business and Retail Management Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400
Subjects:
ID Code:
65189
Deposited By:
Deposited On:
17 Jun 2013 09:04
Refereed?:
Yes
Published?:
Published
Last Modified:
09 Sep 2020 01:53