Where everybody knows your name:homophily in restaurant atmospherics

Line, Nathan D. and Runyan, Rodney C. and Costen, Wanda and Frash, Robert and Antun, John M. (2012) Where everybody knows your name:homophily in restaurant atmospherics. Journal of Hospitality Marketing and Management, 21 (1). pp. 1-19. ISSN 1936-8623

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Abstract

Atmospherics are an underresearched, yet important aspect of restaurant performance. This study takes an exploratory approach to measurement development, by conceptualizing a social capital scale to measure homophily in five different restaurant settings, and all three traditional meal periods. A national sample of 1,220 restaurant-goers was obtained, and a unidimensional construct reflecting homophily was found overall; for breakfast and lunch periods, and within three of the five restaurant types. We offer insight into these findings, and discuss the use of the scale in future research.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Hospitality Marketing and Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1409
Subjects:
ID Code:
65121
Deposited By:
Deposited On:
10 Jun 2013 08:56
Refereed?:
Yes
Published?:
Published
Last Modified:
29 Jul 2020 11:08