Hospitality marketing research:recent trends and future directions

Line, Nathaniel D. and Runyan, Rodney C. (2012) Hospitality marketing research:recent trends and future directions. International Journal of Hospitality Management, 31 (2). pp. 477-488. ISSN 0278-4319

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This article reviews the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature. A total of 274 articles are reviewed and classified based on research topic, industry focus, and analysis technique as well as on a number of other methodological criteria. Significant topical and methodological trends are discussed. Important topical trends are synthesized and specific directions for future research are proposed. We conclude with the presentation and discussion of an organizational framework for future hospitality marketing research.

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Journal Article
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International Journal of Hospitality Management
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10 Jun 2013 08:56
Last Modified:
21 Nov 2022 23:54