Appreciating cultural differences in China:an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.

Lyles, Marjorie (2008) Appreciating cultural differences in China:an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc. Business Horizons, 51 (6). pp. 463-468. ISSN 0007-6813

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Item Type:
Journal Article
Journal or Publication Title:
Business Horizons
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
64985
Deposited By:
Deposited On:
12 Jun 2013 09:23
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Apr 2020 03:14