Appreciating cultural differences in China : an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.

Lyles, Marjorie (2008) Appreciating cultural differences in China : an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc. Business Horizons, 51 (6). pp. 463-468. ISSN 0007-6813

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Item Type:

Journal Article

Journal or Publication Title:

Business Horizons

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1403

Subjects:

?? business and international managementmarketing ??

Departments:

Lancaster University Management School > Management Learning & Leadership

ID Code:

64985

Deposited By:

ep_importer_pure

Deposited On:

12 Jun 2013 09:23

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 14:00

URI:

https://eprints.lancs.ac.uk/id/eprint/64985