Taking the linguistic turn seriously:strategy as a multifaceted and interdiscursive phenomenon

Vaara, Eero (2010) Taking the linguistic turn seriously:strategy as a multifaceted and interdiscursive phenomenon. Advances in Strategic Management, 27. pp. 29-50. ISSN 0742-3322

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Abstract

Although we have seen a proliferation of studies examining the discursive aspects of strategy, the full potential of the linguistic turn has not yet been realized. This paper argues for a multifaceted interdiscursive approach that can help to go beyond simplistic views on strategy as unified discourse and pave the way for new research efforts. At the metalevel, it is important to focus attention on struggles over competing conceptions of strategy in this body of knowledge. At the mesolevel it is interesting to examine alternative strategy narratives to better understand the polyphony and dialogicality in organizational strategizing. At the microlevel, it is useful to reflect on the rhetorical tactics and skills that are used in strategy conversations to promote or resist specific views. This paper calls for new focused analyses at these different levels of analysis, but also for studies of the processes linking these levels.

Item Type:
Journal Article
Journal or Publication Title:
Advances in Strategic Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/2000/2001
Subjects:
ID Code:
64854
Deposited By:
Deposited On:
11 Jun 2013 09:49
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Aug 2020 01:48