Language policies and practices in wholly-owned foreign subsidiaries:a recontextualization perspective

Peltokorpi, Vesa and Vaara, Eero (2012) Language policies and practices in wholly-owned foreign subsidiaries:a recontextualization perspective. Journal of International Business Studies, 43 (9). pp. 808-833. ISSN 0047-2506

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Abstract

This study adopts a recontextualization perspective on language policies and practices in wholly owned foreign subsidiaries. Drawing on a field study of 101 subsidiaries in Japan, we develop a contingency model that distinguishes between four different types of recontextualization with characteristic language policies and practices: developing/locally adaptive, developing/globally integrated, established/locally adaptive, and established/globally integrated. Our analysis shows how each of these four types is accompanied by specific problems and challenges. In particular, it elucidates five important aspects of language implementation: (1) the emergence of language praxis from the interplay of headquarters strategies and local responses; (2) the hybridization of language practices; (3) the central role of key actors such as subsidiary presidents in recontextualization; (4) the pervasive power implications of language policies and practices; and (5) the multifaceted implications for strategic human resource management. By so doing, our analysis opens up new avenues for context-specific and practice-oriented studies of language in multinational companies.

Item Type:
Journal Article
Journal or Publication Title:
Journal of International Business Studies
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
64841
Deposited By:
Deposited On:
04 Jun 2013 14:13
Refereed?:
Yes
Published?:
Published
Last Modified:
23 Oct 2020 08:28