Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

Johnes, Geraint (2013) Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK. Higher Education Review -London-, 45 (2). pp. 61-76. ISSN 0018-1609

Abstract

Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.