Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK

Johnes, Geraint (2013) Tweet sensations: investigating the potential use of sentiment analysis in higher education in the UK. Higher Education Review -London-, 45 (2). pp. 61-76. ISSN 0018-1609

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Abstract

Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.

Item Type:
Journal Article
Journal or Publication Title:
Higher Education Review -London-
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
64605
Deposited By:
Deposited On:
20 May 2013 08:36
Refereed?:
Yes
Published?:
Published
Last Modified:
03 May 2020 03:10