Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development

Hands, David (2013) Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development. The Design Journal, 16 (3). pp. 357-378. ISSN 1460-6925

Full text not available from this repository.

Abstract

Is creativity and important element in designing a successful advertisement? Advertising 'creativity' is generally viewed from the perspective of the advertising professional. Interestingly, research suggests that the general public define creativity differently to that of advertising professionals. It is generally accepted that advertisements that win creativity awards such as Cannes, D&AD are considered highly creative.

Item Type:
Journal Article
Journal or Publication Title:
The Design Journal
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1704
Subjects:
ID Code:
64322
Deposited By:
Deposited On:
03 May 2013 15:55
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 08:28