Customer roles in service supply chains and opportunities for innovation

Sampson, Scott and Spring, Martin (2012) Customer roles in service supply chains and opportunities for innovation. Journal of Supply Chain Management, 48 (4). pp. 30-50. ISSN 1523-2409

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This article conceptualizes service supply chains according to the Unified Service Theory, which defines services as bidirectional supply chains that have customers both providing resources to and receiving resources from service providers. We establish how eight traditional roles in manufacturing supply chains are assumed by customers in service supply chains. Those service–customer roles include component supplier, labor, design engineer, production manager, product, quality assurance, inventory, and competitor. We describe how these eight roles are manifested in both business-to-consumer and business-to-business service contexts. We confirm the distinctiveness of these eight customer roles through an initial empirical study and show how the roles are manifested across different types of services. We then demonstrate how these distinctive customer roles can form the basis for service supply chain innovation.

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Journal Article
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Journal of Supply Chain Management
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16 Apr 2013 10:34
Last Modified:
21 Nov 2022 22:37