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Currencies of commercial exchange : advertising agencies and the promotional imperative

Cronin, Anne (2009) Currencies of commercial exchange : advertising agencies and the promotional imperative. In: Critical marketing studies :. Sage, London. ISBN 9781847875709

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Item Type:

Contribution in Book/Report/Proceedings

Departments:

Faculty of Arts & Social Sciences > Institute for Advanced Studies in Management and Social Sciences (IAS)
Lancaster University Management School > Institute for Advanced Studies in Management and Social Sciences (IAS)
Faculty of Arts & Social Sciences > Sociology

ID Code:

63109

Deposited By:

ep_importer_pure

Deposited On:

25 Mar 2013 12:13

Refereed?:

No

Published?:

Published

Last Modified:

16 Jul 2024 03:08

URI:

https://eprints.lancs.ac.uk/id/eprint/63109