Currencies of commercial exchange:advertising agencies and the promotional imperative

Cronin, Anne (2009) Currencies of commercial exchange:advertising agencies and the promotional imperative. In: Critical marketing studies. Sage, London. ISBN 9781847875709

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Item Type: Contribution in Book/Report/Proceedings
Departments: Faculty of Arts & Social Sciences > Sociology
ID Code: 63109
Deposited By: ep_importer_pure
Deposited On: 25 Mar 2013 12:13
Refereed?: No
Published?: Published
Last Modified: 29 Nov 2019 01:16
URI: https://eprints.lancs.ac.uk/id/eprint/63109

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