Currencies of commercial exchange:advertising agencies and the promotional imperative

Cronin, Anne (2009) Currencies of commercial exchange:advertising agencies and the promotional imperative. In: Critical marketing studies. Sage, London. ISBN 9781847875709

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
63109
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Deposited On:
25 Mar 2013 12:13
Refereed?:
No
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Published
Last Modified:
28 May 2020 23:31