Brand Image Perception across Cultures: a Study in Communication Sector

Salciuviene, Laura and Mockaitis, A.I. and De Mattos, C and Ghauri, P (2007) Brand Image Perception across Cultures: a Study in Communication Sector. In: The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom. UNSPECIFIED.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
61924
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Deposited On:
06 Feb 2013 18:25
Refereed?:
Yes
Published?:
Published
Last Modified:
13 May 2020 00:11