Brand image perception and consumer values : a cross-cultural comparison

Salciuviene, Laura and Mockaitis, Audra I. and De Mattos, C. and Ghauri, P. (2006) Brand image perception and consumer values : a cross-cultural comparison. In: Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness". UNSPECIFIED, CHE.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
61922
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Deposited On:
19 Mar 2013 13:27
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 07:18