The Effect of Internet Users’ Information Processing Strategy on Brand Attitude

Lee, K. and Miller, K. and Salciuviene, Laura (2006) The Effect of Internet Users’ Information Processing Strategy on Brand Attitude. In: Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria. UNSPECIFIED.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
61920
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Deposited On:
11 Feb 2013 10:59
Refereed?:
Yes
Published?:
Published
Last Modified:
09 Sep 2020 07:30