Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude

Lee, K. and Salciuviene, Laura (2006) Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude. In: Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM. UNSPECIFIED, DNK.

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 61918
Deposited By: ep_importer_pure
Deposited On: 14 Feb 2013 08:57
Refereed?: Yes
Published?: Published
Last Modified: 06 Jan 2020 00:38
URI: https://eprints.lancs.ac.uk/id/eprint/61918

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