Cultural Variations and Perceptions of Media Effectiveness

Moustafa Leonard, K. and Van Scotter, J.R. and Pakdil, F. and Chamseddine, N.J. and Mockaitis, Audra I. and Salciuviene, Laura and Tsai, F.S. and Esatoglu, E. and Koyuncu, M. (2006) Cultural Variations and Perceptions of Media Effectiveness. In: The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting, 2006-08-112006-08-16.

Full text not available from this repository.
Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
The OCIS Division (Paper Development Workshop) of the Academy of Management 2006 Annual Meeting
ID Code:
61916
Deposited By:
Deposited On:
19 Mar 2013 13:38
Refereed?:
No
Published?:
Published
Last Modified:
13 Sep 2020 23:39