Formation of Brand Image in a Cross-Cultural Context

Salciuviene, Laura and Auruskeviciene, Vilte and Virvilaite, Regina (2005) Formation of Brand Image in a Cross-Cultural Context. In: Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe. Vienna University of Economics and Business Administration, Institute of International Business, AUT. ISBN 3-9502045-3-9