Formation of Brand Image in a Cross-Cultural Context

Salciuviene, Laura and Auruskeviciene, Vilte and Virvilaite, Regina (2005) Formation of Brand Image in a Cross-Cultural Context. In: Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe. Vienna University of Economics and Business Administration, Institute of International Business, AUT. ISBN 3-9502045-3-9

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
61913
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Deposited On:
11 Feb 2013 16:16
Refereed?:
Yes
Published?:
Published
Last Modified:
04 Aug 2020 07:19