Assessing brand image dimensionality in a cross-cultural context

Salciuviene, Laura and Auruskeviciene, V. and Virvilaite, R. (2005) Assessing brand image dimensionality in a cross-cultural context. In: The 3rd International Conference on Business Economics, Management and Marketing, 2005-06-162005-06-18.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
The 3rd International Conference on Business Economics, Management and Marketing
ID Code:
61911
Deposited By:
Deposited On:
19 Mar 2013 14:02
Refereed?:
No
Published?:
Published
Last Modified:
24 Jun 2020 00:21