Evaluation of Brand Image in a Cross-Cultural Context

Salciuviene, Laura and Slepniov, D. and Virvilaite, R. (2004) Evaluation of Brand Image in a Cross-Cultural Context. In: 3rd International Conference on International Business in Transition Economies, Stockholm School of Economics, Riga, Latvia, September, Conference Proceedings CD-ROM. UNSPECIFIED, LVA.

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 61906
Deposited By: ep_importer_pure
Deposited On: 14 Feb 2013 09:00
Refereed?: Yes
Published?: Published
Last Modified: 21 Jan 2020 00:38
URI: https://eprints.lancs.ac.uk/id/eprint/61906

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