Evaluation of Brand Image in a Cross-Cultural Context

Salciuviene, Laura and Slepniov, D. and Virvilaite, R. (2004) Evaluation of Brand Image in a Cross-Cultural Context. In: 3rd International Conference on International Business in Transition Economies, Stockholm School of Economics, Riga, Latvia, September, Conference Proceedings CD-ROM. UNSPECIFIED, LVA.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
61906
Deposited By:
Deposited On:
14 Feb 2013 09:00
Refereed?:
Yes
Published?:
Published
Last Modified:
20 Jul 2020 23:35