Participatory television : convergence, crowdsourcing, and neoliberalism

Fish, Adam (2013) Participatory television : convergence, crowdsourcing, and neoliberalism. Communication, Culture and Critique, 6 (3). pp. 372-395. ISSN 1753-9137

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In this article I assess theories of internet-enabled public participation as they have been devised to explain the audience participatory projects of Current TV, a global cable and satellite television and internet video network once partially programmed by non-fiction videos submitted by viewers. I explore how each author’s theory of participation--convergence (Jenkins 2006), crowdsourcing (Howe 2008), and neoliberal participation (Hands 2011)--variously fails and succeeds to historically and culturally situate Current TV within its socio-cultural context as a mixed mission and market digital social entrepreneur. To explore this issue I analyze five historical phases of Current TV: INdTV (2000-2004), Digital Correspondents (DC) (2004-2005), Viewer-Created Content (VC2) (2005-2008), (2008-2009), Hollywood (2009-) Throughout this history, one sees Current TV progress as a formal social enterprise engineering an organized public and struggle with a mission to democratize media production within an economy based on neoliberal principles. I conclude by introducing digital social entrepreneurship to describe the historically variable mix of mission and market values inherent in social activity.

Item Type:
Journal Article
Journal or Publication Title:
Communication, Culture and Critique
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This is a pre-print of an article published in Communication, Culture, and Critique, 6 (3), 2013. (c) Wiley.
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09 Jan 2013 11:30
Last Modified:
03 Mar 2024 01:09