Culture and Communication: Cultural Variations and Media Effectiveness

Moustafa Leonard, Karen and Van Scotter, James R. and Pakdil, Fatma and Salciuviene, Laura and Chamseddine, N.J. and Mockaitis, A.I. and Surkiene, G. and Tsai, F.S. and Wu, L.L. and Esatoglu, E. and Koyuncu, M. and Gumus, M. and Oktem, K. (2009) Culture and Communication: Cultural Variations and Media Effectiveness. Administration and Society, 41 (7). pp. 850-877. ISSN 1552-3039

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Advances in communication technologies have made great progress in bridging time and distance, but social and cultural differences are still formidable obstacles to effective communication. Communication processes occur in specific cultural contexts, with unique normative beliefs, assumptions, and shared symbols. Culture influences what people communicate, to whom they communicate, and how they communicate. There has been little systematic cross‐cultural research to explicate the effects of communication media on communication effectiveness. This article proposes cultural effects on perceptions of media effectiveness. The authors advance conceptual knowledge by presenting new perspectives on the cultural effects on individuals’ perception of media and their effectiveness.

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Journal Article
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Administration and Society
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21 Jan 2013 09:36
Last Modified:
21 Nov 2022 23:09