Taking a closer look: On the operation of nonconscious impression formation

McCulloch, Kathleen Cameron and Ferguson, Melissa J. and Kawada, Christie C. K. and Bargh, John A. (2008) Taking a closer look: On the operation of nonconscious impression formation. Journal of Experimental Social Psychology, 44 (3). pp. 614-623. ISSN 0022-1031

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In this article, we analyzed the information processing that underlies nonconscious impression formation. In the first experiment, the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group. In Experiment 2, participants who were nonconsciously primed with an impression formation goal were more likely than those in a control condition to form associations in memory between behaviors and implied traits. In Experiment 3, nonconsciously primed participants were more sensitive than those in a control condition to whether inconsistent trait information was relevant or irrelevant to the actor's disposition. Moreover, in Experiments 2 and 3, those with a nonconscious goal showed just as much evidence of impression formation as those who were consciously and intentionally trying to form an impression. Implications for nonconscious goal-pursuit and impression formation are discussed. (C) 2007 Elsevier Inc. All rights reserved.

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Journal Article
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Journal of Experimental Social Psychology
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21 Aug 2012 10:17
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21 Nov 2022 22:47