Achieving Successful Strategic Transformation

Johnson, Gerry and Yip, George and Hensmans, Manuel (2012) Achieving Successful Strategic Transformation. MIT Sloan Management Review, 53 (3). pp. 25-32.

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Few companies decide to adopt new strategies without being forced to do so by financial trauma. What can we learn from those rare companies that achieve both successful major chnage and superior long ter financila performance?

Item Type: Journal Article
Journal or Publication Title: MIT Sloan Management Review
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/contributionstopractice
Departments: Lancaster University Management School > Lancaster University Management School - Other > Centre for Strategic Management
ID Code: 56011
Deposited By: ep_importer_pure
Deposited On: 13 Jul 2012 10:49
Refereed?: No
Published?: Published
Last Modified: 29 Jan 2020 07:31

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