Achieving Successful Strategic Transformation

Johnson, Gerry and Yip, George and Hensmans, Manuel (2012) Achieving Successful Strategic Transformation. MIT Sloan Management Review, 53 (3). pp. 25-32.

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Abstract

Few companies decide to adopt new strategies without being forced to do so by financial trauma. What can we learn from those rare companies that achieve both successful major chnage and superior long ter financila performance?

Item Type:
Journal Article
Journal or Publication Title:
MIT Sloan Management Review
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/contributionstopractice
Subjects:
ID Code:
56011
Deposited By:
Deposited On:
13 Jul 2012 10:49
Refereed?:
No
Published?:
Published
Last Modified:
28 Oct 2020 10:12