Who is the customer? On the nature of customer representations in supply chains

Borgström, Benedikte and Araujo, Luis and Hertz, Susanne (2011) Who is the customer? On the nature of customer representations in supply chains. In: 27th IMP Conference, 2011-09-01.

Full text not available from this repository.
Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
27th IMP Conference
Uncontrolled Keywords:
/dk/atira/pure/core/keywords/marketing
Subjects:
?? marketinghf commerce ??
ID Code:
55961
Deposited By:
Deposited On:
19 Jul 2012 16:41
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 08:17