Video and Videography in Marketing: Research, Practice & Impact

Mason, Katy and Piacentini, Maria (2011) Video and Videography in Marketing: Research, Practice & Impact. In: Academy of Marketing Conference 2011, 2011-07-052011-07-07.

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This Special Session is designed as a capacity building session to facilitate the building of a community of interest around the use of videography to study marketing practices and the practices of markets. We begin by outlining the importance and relevance of researching market practices in their own right. Second we outline the valuable contribution that videography specifically is beginning to make to this field. Third, we identify the specific purpose of this session: to explore, through exemplars and discussion both the research of practices through videography and the researching practice of videography. We conclude with a summary of key contributions to the session. The session encourages active engagement from anyone who might have an interest in videography and film; from Doctoral Students to experienced faculty and practitioners.

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Contribution to Conference (Paper)
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Academy of Marketing Conference 2011
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16 Jul 2012 10:37
Last Modified:
22 Nov 2022 13:50