The art of business models

Mason, Katy (2011) The art of business models. In: 2nd EIASM Imagining Business Workshop, 2011-05-192011-05-20.

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Abstract

This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.

Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
2nd EIASM Imagining Business Workshop
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/hf
Subjects:
ID Code:
55877
Deposited By:
Deposited On:
16 Jul 2012 10:15
Refereed?:
No
Published?:
Published
Last Modified:
01 Aug 2020 00:36