A Commentary on the Role of Actors in Combining Resources into Complex Solutions

Mason, Katy (2012) A Commentary on the Role of Actors in Combining Resources into Complex Solutions. Journal of Business Research, 65 (2). pp. 151-152. ISSN 0148-2963

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Abstract

This commentary essay summarises and explicates two important observation made by Cantù, Corsaro and Snehota in this special issue and discusses the implications for the future study of managing resource interaction in inter-organisational networks. First, consider the importance of the recognition of the duality of actors’ roles; as providers and users of resources in a combining and recombining systems of change and innovation. Second, the recognition of multiple points of value creation that emerges within the network during the process of combining and integrating resources to create customer solutions.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Uncontrolled Keywords:
/dk/atira/pure/core/keywords/marketing
Subjects:
?? market studiesbusiness relationshipsmarket practicesresourcesdualitymarketingmarketinghf commerce ??
ID Code:
55870
Deposited By:
Deposited On:
13 Jul 2012 10:46
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 13:00