Helping or hindering? sibling interaction in child influence strategies

Kerrane, Ben and Hogg, Margaret (2011) Helping or hindering? sibling interaction in child influence strategies. In: Advances in Consumer Research :. Association for Consumer Research, Duluth, MN.

Abstract

In this paper we explore the process of child influence, explicitly focussing on how sibling relationships (‘sibship’), as one component of the family environment, shape the influence strategies which children direct towards their parents. Our findings point towards the ambivalent nature of sibling relationships, and suggest that sibling behaviours work to both help and hinder fellow siblings utilize influence strategies on their parents’ consumption choices.