Consumer decision making in online and offline environments

Penz, Elfriede and Hogg, Margaret (2013) Consumer decision making in online and offline environments. In: The Routledge companion to digital consumption. Routledge, London, pp. 235-248. ISBN 9780415679923

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/core/keywords/marketing
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ID Code:
53953
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Deposited On:
03 May 2012 14:03
Refereed?:
No
Published?:
Published
Last Modified:
31 Jul 2020 03:29