Multicultural Perspectives in Customer Behaviour

Piacentini, Maria and Cui, Charles, eds. (2012) Multicultural Perspectives in Customer Behaviour. Key Issues in Marketing Management . Routledge, London. ISBN 978-0415628907

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Item Type: Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 53388
Deposited By: ep_importer_pure
Deposited On: 28 Mar 2012 07:52
Refereed?: No
Published?: Published
Last Modified: 12 Dec 2019 05:46
URI: https://eprints.lancs.ac.uk/id/eprint/53388

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