Contracts as a Facilitator of Resource Evolution

Mouzas, Stefanos and Ford, David (2012) Contracts as a Facilitator of Resource Evolution. Journal of Business Research, 65 (9). pp. 1251-1253. ISSN 0148-2963

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Abstract

The formality of contracts is not external to the substance of business interactions, but a way of articulating, facilitating and simplifying the complexity of business interactions. An umbrella contract, in particular, is an abstraction of possibility and a refined version of the substance of business interaction in which resource leveraging may or may not occur. Umbrella contracts circumscribe an in-built platform or ‘architecture’ that enables regular and repeated knowledge-intensive interactions. Today's business landscape is characterized by the heterogeneity of resources, activities and actors and contracts have become a key element in the interconnected path of resource evolution, activity specialization and actor co-evolution.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Uncontrolled Keywords:
/dk/atira/pure/core/keywords/marketing
Subjects:
?? resourceleveragecontractknowledgemarketingmarketinghf commerce ??
ID Code:
51438
Deposited By:
Deposited On:
24 Nov 2011 14:03
Refereed?:
Yes
Published?:
Published
Last Modified:
09 Oct 2024 00:00