Modelling brand origin recognition accuracy

Alexander, Nicholas and Moore, M and Doherty, Anne Marie and Carpenter, J (2011) Modelling brand origin recognition accuracy. In: 7th Thought Leaders International Conference on Brand Management, Lugano, 2011-11-20. (Unpublished)

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
7th Thought Leaders International Conference on Brand Management, Lugano
Subjects:
ID Code:
51433
Deposited By:
Deposited On:
11 Nov 2011 15:47
Refereed?:
No
Published?:
Unpublished
Last Modified:
05 Aug 2020 00:08