Alexander, Nicholas and Moore, M and Doherty, Anne Marie and Carpenter, J (2011) Modelling brand origin recognition accuracy. In: 7th Thought Leaders International Conference on Brand Management, Lugano, 2011-11-20. (Unpublished)
Full text not available from this repository.Item Type:
Contribution to Conference
(Paper)
Journal or Publication Title:
7th Thought Leaders International Conference on Brand Management, Lugano
Subjects:
?? brandorigincosmopolitanism ethnocentrism culture retailer-as-brand ??
Departments:
ID Code:
51433
Deposited By:
Deposited On:
11 Nov 2011 15:47
Refereed?:
No
Published?:
Unpublished
Last Modified:
15 Jul 2024 08:14