Evans, Martyn (2011) Empathising with the future: creating next-next generation products and services. The Design Journal, 14 (2). pp. 231-252. ISSN 1756-3062
Full text not available from this repository.Abstract
This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.