Empathising with the future: creating next-next generation products and services

Evans, Martyn (2011) Empathising with the future: creating next-next generation products and services. The Design Journal, 14 (2). pp. 231-252. ISSN 1756-3062

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Abstract

This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.

Item Type:
Journal Article
Journal or Publication Title:
The Design Journal
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1704
Subjects:
ID Code:
51096
Deposited By:
Deposited On:
16 Nov 2011 14:20
Refereed?:
Yes
Published?:
Published
Last Modified:
30 Sep 2020 05:39