The politics of EU health policy and the case of direct-to-consumer advertising for prescription drugs

Geyer, Robert (2011) The politics of EU health policy and the case of direct-to-consumer advertising for prescription drugs. The British Journal of Politics and International Relations, 13 (4). pp. 586-602. ISSN 1467-856X

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Abstract

Direct-to-consumer advertising for prescription drugs (DTCA-PD) is currently banned in the EU, but the pharmaceutical industry (supported by key member states and DG Enterprise) made two major attempts to overturn it in the 2000s at the EU level and failed. What does this failure imply for the debates surrounding this policy area and EU health policy in general? To explore this question, this article will define DTCA-PD, examine its pros and cons, provide a brief overview of EU health policy and present a detailed review of the two recent attempts to overturn the ban. Following this, it will examine the five key elements of EU health policy, evaluate their relevance to the development of the EU's policy towards DTCA-PD and briefly speculate on the future of the ban.

Item Type:
Journal Article
Journal or Publication Title:
The British Journal of Politics and International Relations
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3320
Subjects:
?? european unionhealth policydirect to consumer advertisingprescription drugspatient informationeu theorypolitical science and international relationsmanagement, monitoring, policy and law ??
ID Code:
50719
Deposited By:
Deposited On:
03 Nov 2011 13:08
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 12:26