The Other CSR

Birtchnell, Thomas (2006) The Other CSR. Stanford Social Innovation Review. pp. 30-37. ISSN 1542-7099

Abstract

Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.