Elliott, C F and Simmons, R (2007) Determinants of UK box office success: the impact of quality signals. Working Paper. The Department of Economics, Lancaster University.
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Abstract
This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating.
Item Type:
Monograph
(Working Paper)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? advertisingcritical reviewsfilmsdiscipline-based research ??
Departments:
ID Code:
48886
Deposited By:
Deposited On:
11 Jul 2011 21:19
Refereed?:
No
Published?:
Published
Last Modified:
22 Sep 2024 01:05